Last time I enthused about the power of the Google Ads Campaign Drafts and Experiments architectural framework. This week, I’ll suggest five experiments to try. I’d love to hear about your own unique experiments, too! In terms of setup, as alluded to previously, the process will often be about the same. You outline a key change or “big idea” you want to test...

Using ad scheduling as an example, we explore the hypothesis that native Google Ads functionality -- and so-called "manual" optimization -- often do better than overdramatized third-party software. "To automate or not to automate" is not the question, and quite misses the point!