Keyword advertising is now in its 20’s. Some brief history. A lab is born The first company of significance to ever offer keyword-targeted ads appearing near Web search results was a search engine called Open Text, in 1996. In 1999, a leading search engine – AltaVista – did the same amid predictions that their greed would drive them out of business. (It wasn’t advertising, but rather...
PPC Optimization & Methodology
Effective PPC strategy depends on a strong methodology. From developing a PPC campaign process and building your campaigns to reporting and PPC automation, explore the many aspects of methodology that can help paid search marketers create a strong PPC strategy.