This may be one of the shorter columns I bang out on the ol’ Lenovo X1 Carbon. My fingers have been cramping up of late. (So, no proofs, screen shots, product recommendations, or detailed how-to’s. Sometimes, this week included, I’ll mention ideas and leave it to you to learn more.) Last week, I promised a detailed plan for exploiting the Google Display Network. If all goes...
The Holy Grail of Extreme PPC Ad Relevance
We fans of “new media,” as it was once called, have, of course, been brave visionaries. Among other things, we have felt – nay, proven – that online advertising is typically far less wasteful than traditional broadcast and print advertising. The more measurable a process is, the less wasteful it’s likely to be. Waste is good business – for some. Just ask Tony Soprano. As the...
