Low conversion rates are the bane of paid media campaigns. The simple math dictates that if you pay for nonperforming media, your ROI will be poor, and profit elusive. The targeting we rely on as PPC account managers is the driving force behind surgical efforts to show advertising to consumers (or business prospects) with high purchase intent. Sometimes, we make judgment calls to go “higher...
Dig into all things PPC strategy, from the quirks and complexities of Google Ads to theories and phenomena beyond the world of paid search that can help improve your PPC performance.
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