TagStrategy

Will a Loss of Google Ads Search Query Reporting Actually Relieve us of Toil?

Google’s recent decision to cease reporting on low-impression search queries – a minor nuisance, at first glance – appears to unleash more complexity than one might think. It has certainly produced strong opinions. The long and the short of it is: if, as an advertiser, you were accustomed to a reporting standard that would show you something like 10,000 unique queries (mapped to the keywords...

If One Part of Your Ad Group is Broken, Your Tests Could Be Misguided

The cool but challenging thing about targeted advertising is dealing with all the moving parts. Sometimes, for example, we may do our best to interpret an ad test, but in an environment where our analysis is handicapped by other mistakes that skew the test. Let’s say our targeting is inadvertently too broad. An account manager has bid relatively high on a one-word broad match, using any of the...

Predicting Your Customer’s Story, Or Helping to Write It? On Lifetime Value and the Overreach of Predictive Analytics

There’s something magical, mystical, and entirely unrealistic about forecasting on limited data. In Michael Lewis’ classic Moneyball, Billy Beane is the data-centric hero – a new breed of baseball manager for data-intensive times. But Billy knows when data has its limits: he regards pitchers to be like writers, as opposed to thoroughbred racehorses. Strong, hard-throwing, etc.? Nice on the...

Selecting a Bid Strategy: Top Two PPC Bid Strategies to Avoid

Selecting a bid strategy is pretty much the make-or-break Google Ads campaign setting. For novice advertisers, this decision passes by in a whisper of time. Many have no idea as to the nuances of the reign of terror they’ve just unleashed – an environment conducive to massive waste, masquerading as an ad campaign. When pay-per-click search advertising was invented, there was no such thing...

Latest Entries

Tags

About the Author

Andrew Goodman is Founder & President of Page Zero Media. His accomplishments include writing the first-ever full-length book about Google AdWords, heading up this Google Ads Premier Partner agency, maintaining a string of 48 consecutive speaking engagements at Search Engine Strategies in North America, co-founding a startup called HomeStars, and wearing the dickens out of a lab coat at the SMX Advanced session called Mad Scientists. His active lifestyle requires increasingly elaborate bowls of yogurt. He works from the Toronto office as well as a home office in Fredericton, NB.

PPC Management Services

Looking to work with our search marketing agency, Page Zero Media? We’d love to hear from you. Just fill out our form to get a quote

🙂