CategoryShopping/Feeds

Google Shopping Ads & Feesd

Google Shopping and other feeds can be powerful tools for paid search marketers. Learn how to get the most out of Google Shopping, including tactics for new accounts, evaluating your campaigns, and reporting.

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The Future is Here: 7 Reasons Why the Coming Years are “Prime Time” for PPC

My grandfather-in-law came to Canada from Ireland with nothing and eventually found himself working a poor-soil “rock farm.” Combined with a lack of interest in farming, it made for some tough economic circumstances. Terrain matters. You don’t always have a choice. If you’ve actually chosen to make a living in digital marketing, I’m here to reassure you that the sun isn’t setting on this fertile...

PPC Forensic Files: Conversion Rate Problems You Can Solve At Your End

Low conversion rates are the bane of paid media campaigns. The simple math dictates that if you pay for nonperforming media, your ROI will be poor, and profit elusive. The targeting we rely on as PPC account managers is the driving force behind surgical efforts to show advertising to consumers (or business prospects) with high purchase intent. Sometimes, we make judgment calls to go “higher...

Nurturing Newborns: Vigilance is a Must for New PPC Accounts

Hello again! Sports analogies are still my lazy brain’s way to kick off a piece or to reinforce a point. Why stop now? I’m on a hot streak. Put me in, coach. Ever hear of a rookie major-league pitcher doing well the first time through the league, but once professional hitters have caught onto his “stuff,” and what initially fooled them no longer does, because they’re professionals that have...

Three Deceptively Powerful Shopify Reports PPC Marketers Should Know

As any seasoned marketer knows, there are a lot more factors that add up to online business growth than just what’s going on in PPC platforms. Heck, at Page Zero we’ve sunk our teeth into dozens of contributing factors when it comes to client business growth: choosing a domain name; customizing Google Analytics; executing on an email marketing program; selecting a provider of conversion testing...

A Focus Group of One: What Consumers Really Think of Your Google Ads

At the dawn of a new year after a restful holiday, I can’t help but reflect on all the great gifts I enjoyed over the holiday season and throughout the year. This despite it being the most challenging year ever, having lost my wonderful wife, Carolyn, to cancer in April 2019. I refer to family, friends, my Page Zero colleagues, and the many opportunities for growth that lie ahead. Carolyn...

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About the Author

Andrew Goodman is Founder & President of Page Zero Media. His accomplishments include writing the first-ever full-length book about Google AdWords, heading up this Google Ads Premier Partner agency, maintaining a string of 48 consecutive speaking engagements at Search Engine Strategies in North America, co-founding a startup called HomeStars, and wearing the dickens out of a lab coat at the SMX Advanced session called Mad Scientists. His active lifestyle requires increasingly elaborate bowls of yogurt. He works from the Toronto office as well as a home office in Fredericton, NB.

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