The days of "bid gaps" and bid jamming are long gone. Today's PPC auction is much more complex, with native features like Google's Smart Bidding designed to automate busywork and eliminate the bid jockeying of the early 2000s. But Smart Bidding is no panacea—take a closer look at Smart Bidding and where human learning ultimately prevails.
ABOUT THE SCIENCE OF PPC
The Science of PPC is a 50-part series by Andrew Goodman of Page Zero Media, with new content published every Thursday. The goal of the series is to expose readers to enough insights, tips, tricks, and examinations of real-world methodologies to walk away with some feeling of mastery and confidence in their own powers of PPC analysis. Learn more