Similar to SOPPC 37, this week’s installment applies as much to broader business strategy as it does to close-up PPC execution. But company names – or even more specifically, domain names for company websites – do have a direct impact on a user’s cognition, trust, psychology in general, etc., over potentially millions of discrete interactions per year. So although this “naming...
Discover numerous aspects of PPC strategy that can help paid search marketers understand the complex environment of Google Ads, including expert advice for PPC optimization, PPC testing ideas, and more.
