Similar to SOPPC 37, this week’s installment applies as much to broader business strategy as it does to close-up PPC execution. But company names – or even more specifically, domain names for company websites – do have a direct impact on a user’s cognition, trust, psychology in general, etc., over potentially millions of discrete interactions per year. So although this “naming...
The notorious eccentric billionaire Howard Hughes was 6’4” tall. To reassure himself that the details of his empire were sound, he reportedly rose at 4:00 a.m. once a week on Mondays, eating a snack of cold barbecue chicken before poring over detailed accounting records for each of his companies. After a five-hour marathon session, he would return to bed, sleeping much of the day...
By virtue of campaign structure – ideally a structure that is well-categorized, thematic, or “granular” – PPC ads are supposed to be highly relevant to the keyword search performed by a user. In a way, we consider these ads to be inherently personalized, even if we don’t know a great deal about the user. But that’s only a baby step along the way towards the promise of richer...
A library cop they call Bookman Grabbed some beatnik ill-doers and shook them. Exclaimed Jerry S., “I’ll explain this whole mess!” (But first: this installment from Goodman.) Funny: many of the best ideas to improve workflow, communications, and optimization within digital advertiser platforms started out as foundational ideas for information architecture on websites long before...
We fans of “new media,” as it was once called, have, of course, been brave visionaries. Among other things, we have felt – nay, proven – that online advertising is typically far less wasteful than traditional broadcast and print advertising. The more measurable a process is, the less wasteful it’s likely to be. Waste is good business – for some. Just ask Tony...
Andrew Goodman is Founder & President of Page Zero Media. His accomplishments include writing the first-ever full-length book about Google AdWords, heading up this Google Ads Premier Partner agency, maintaining a string of 48 consecutive speaking engagements at Search Engine Strategies in North America, co-founding a startup called HomeStars, and wearing the dickens out of a lab coat at the SMX Advanced session called Mad Scientists. His active lifestyle requires increasingly elaborate bowls of yogurt. He works from the Toronto office as well as a home office in Fredericton, NB.