TagML/AI

This Hidden Trick in Campaign Experiments Will Blow Your Mind

Remember Deep Blue? In 1997, IBM’s supercomputer beat world chess champ Garry Kasparov in competition. Brute force computing power was starting to reign supreme over human intelligence, at least in a competitive game with a large, but more or less finite, set of possible moves. Computing an optimal single move to do at least as well as an opponent is one thing, but “thinking ten moves ahead”...

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About the Author

Andrew Goodman is Founder & President of Page Zero Media. His accomplishments include writing the first-ever full-length book about Google AdWords, heading up this Google Ads Premier Partner agency, maintaining a string of 48 consecutive speaking engagements at Search Engine Strategies in North America, co-founding a startup called HomeStars, and wearing the dickens out of a lab coat at the SMX Advanced session called Mad Scientists. His active lifestyle requires increasingly elaborate bowls of yogurt. He works from the Toronto office as well as a home office in Fredericton, NB.

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