TagML/AI

The Future is Here: 7 Reasons Why the Coming Years are “Prime Time” for PPC

My grandfather-in-law came to Canada from Ireland with nothing and eventually found himself working a poor-soil “rock farm.” Combined with a lack of interest in farming, it made for some tough economic circumstances. Terrain matters. You don’t always have a choice. If you’ve actually chosen to make a living in digital marketing, I’m here to reassure you that the sun isn’t setting on this fertile...

Why Google Ads Smart Bidding “Works”: The Mutual Fund Manager Analogy

A rising tide lifts all boats, goes the old proverb. Well, most boats. You can rule out those overloaded with anvils or built with holes in them. Consider a thriving sector with plenty of opportunity borne of technological changes or evolving consumer habits. To pick three random clients from our list, modern furniture, legal practice management in the cloud, and exercise equipment: all strong...

Should You Narrow Your Sights for Geotargeting? How Google Ads Makes it Easy

As the industry chatter – driven by relentless messaging from Google – revolves increasingly around Smart Bidding options that take bid adjustment levers out of your hands, Google nonetheless continues to layer in more precision in some aspects of the Google Ads interface (and the associated API environment). To continue beating the drum on this subject, Smart Bidding: Doesn’t seem nimble; often...

Click Fraud: Is Third-Party Detection Software the Answer?

Through LinkedIn, yet another B2B vendor tried to trick me into a “friendly” conversation when all he really wanted was to sell me on the merits of his company’s product: in this case, anti-click-fraud-detection software. It felt a little like an interaction with Snoopy flying a WW2 bomber. Dogs and generals, and sales reps too young to know how obsolete a product has become, are apparently...

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About the Author

Andrew Goodman is Founder & President of Page Zero Media. His accomplishments include writing the first-ever full-length book about Google AdWords, heading up this Google Ads Premier Partner agency, maintaining a string of 48 consecutive speaking engagements at Search Engine Strategies in North America, co-founding a startup called HomeStars, and wearing the dickens out of a lab coat at the SMX Advanced session called Mad Scientists. His active lifestyle requires increasingly elaborate bowls of yogurt. He works from the Toronto office as well as a home office in Fredericton, NB.

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