Remember Deep Blue? In 1997, IBM’s supercomputer beat world chess champ Garry Kasparov in competition. Brute force computing power was starting to reign supreme over human intelligence, at least in a competitive game with a large, but more or less finite, set of possible moves. Computing an optimal single move to do at least as well as an opponent is one thing, but “thinking ten...
Prerequisites for Effective Smart Bidding in PPC
The days of "bid gaps" and bid jamming are long gone. Today's PPC auction is much more complex, with native features like Google's Smart Bidding designed to automate busywork and eliminate the bid jockeying of the early 2000s. But Smart Bidding is no panacea—take a closer look at Smart Bidding and where human learning ultimately prevails.
