PPC Display Ads & Video

Can PPC display ads actually work for you? Learn how to use Google Display Network ads as part of your paid search campaigns, as well as how to optimize Display and video advertising for performance.

The Science of PPC is coming to a (virtual) bookshelf near you, featuring a collection of all 50 chapters. Sign up to receive your free ebook when it comes out in late 2021.

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Life Beyond GDN: Why Mature Advertisers Should Flee Google’s “Training Wheel” Display Ad Network

One of my favorite childhood books was The Large and Growly Bear. It’s a cute way of learning how a bully boxes himself in and how the rest of us are better off going about our business rather than trying to appease said bully. This bear goes around trying to scare the birds, moles, and rabbits, but they’re too busy catching worms, singing, digging, and jumping to bother being...

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About the Author

Andrew Goodman is Founder & President of Page Zero Media. His accomplishments include writing the first-ever full-length book about Google AdWords, heading up this Google Ads Premier Partner agency, maintaining a string of 48 consecutive speaking engagements at Search Engine Strategies in North America, co-founding a startup called HomeStars, and wearing the dickens out of a lab coat at the SMX Advanced session called Mad Scientists. His active lifestyle requires increasingly elaborate bowls of yogurt. He works from the Toronto office as well as a home office in Fredericton, NB.

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