My grandfather-in-law came to Canada from Ireland with nothing and eventually found himself working a poor-soil “rock farm.” Combined with a lack of interest in farming, it made for some tough economic circumstances. Terrain matters. You don’t always have a choice. If you’ve actually chosen to make a living in digital marketing, I’m here to reassure you that the sun isn’t setting on this fertile...
Understanding your user can help you optimize your Google search ads targeting. Using insights into consumer behavior and unique PPC testing ideas, explore tactics that shed light on the Almighty User to help paid search marketers improve their PPC optimization.
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