Low conversion rates are the bane of paid media campaigns. The simple math dictates that if you pay for nonperforming media, your ROI will be poor, and profit elusive. The targeting we rely on as PPC account managers is the driving force behind surgical efforts to show advertising to consumers (or business prospects) with high purchase intent. Sometimes, we make judgment calls to go “higher...
Understanding your user can help you optimize your Google search ads targeting. Using insights into consumer behavior and unique PPC testing ideas, explore tactics that shed light on the Almighty User to help paid search marketers improve their PPC optimization.
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