TagThe Almighty User

Understanding your user can help you optimize your Google search ads targeting. Using insights into consumer behavior and unique PPC testing ideas, explore tactics that shed light on the Almighty User to help paid search marketers improve their PPC optimization.

The Future is Here: 7 Reasons Why the Coming Years are “Prime Time” for PPC

My grandfather-in-law came to Canada from Ireland with nothing and eventually found himself working a poor-soil “rock farm.” Combined with a lack of interest in farming, it made for some tough economic circumstances. Terrain matters. You don’t always have a choice. If you’ve actually chosen to make a living in digital marketing, I’m here to reassure you that the sun isn’t setting...

Pretty Little Liars: Low-Revenue PPC Conversions in Freemium B2B Models

Recently, I provided a small snapshot of accounts struggling with sagging conversion rates. This week, I’d like to address the sneaky phenomenon of accounts boasting pockets of mega-high “conversion rates,” and how that can actually be hurting financial performance. Of course, I’m not referring to conventional, easy-to-attribute, profitable sales. If your core ad targeting is...

PPC Forensic Files: Conversion Rate Problems You Can Solve At Your End

Low conversion rates are the bane of paid media campaigns. The simple math dictates that if you pay for nonperforming media, your ROI will be poor, and profit elusive. The targeting we rely on as PPC account managers is the driving force behind surgical efforts to show advertising to consumers (or business prospects) with high purchase intent. Sometimes, we make judgment calls to...

What’s in a Name? The Impacts of Domain Names on PPC Performance

Similar to SOPPC 37, this week’s installment applies as much to broader business strategy as it does to close-up PPC execution. But company names – or even more specifically, domain names for company websites – do have a direct impact on a user’s cognition, trust, psychology in general, etc., over potentially millions of discrete interactions per year. So although this “naming...

Nurturing Newborns: Vigilance is a Must for New PPC Accounts

Hello again! Sports analogies are still my lazy brain’s way to kick off a piece or to reinforce a point. Why stop now? I’m on a hot streak. Put me in, coach. Ever hear of a rookie major-league pitcher doing well the first time through the league, but once professional hitters have caught onto his “stuff,” and what initially fooled them no longer does, because they’re professionals...

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About the Author

Andrew Goodman is Founder & President of Page Zero Media. His accomplishments include writing the first-ever full-length book about Google AdWords, heading up this Google Ads Premier Partner agency, maintaining a string of 48 consecutive speaking engagements at Search Engine Strategies in North America, co-founding a startup called HomeStars, and wearing the dickens out of a lab coat at the SMX Advanced session called Mad Scientists. His active lifestyle requires increasingly elaborate bowls of yogurt. He works from the Toronto office as well as a home office in Fredericton, NB.

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