TagThe Almighty User

A Focus Group of One: What Consumers Really Think of Your Google Ads

At the dawn of a new year after a restful holiday, I can’t help but reflect on all the great gifts I enjoyed over the holiday season and throughout the year. This despite it being the most challenging year ever, having lost my wonderful wife, Carolyn, to cancer in April 2019. I refer to family, friends, my Page Zero colleagues, and the many opportunities for growth that lie ahead. Carolyn...

Search Engine Advertising: A Brief History

Keyword advertising is now in its 20’s. Some brief history. A lab is born The first company of significance to ever offer keyword-targeted ads appearing near Web search results was a search engine called Open Text, in 1996. In 1999, a leading search engine – AltaVista – did the same amid predictions that their greed would drive them out of business. (It wasn’t advertising, but rather...

Latest Entries

Tags

About the Author

Andrew Goodman is Founder & President of Page Zero Media. His accomplishments include writing the first-ever full-length book about Google AdWords, heading up this Google Ads Premier Partner agency, maintaining a string of 48 consecutive speaking engagements at Search Engine Strategies in North America, co-founding a startup called HomeStars, and wearing the dickens out of a lab coat at the SMX Advanced session called Mad Scientists. His active lifestyle requires increasingly elaborate bowls of yogurt. He works from the Toronto office as well as a home office in Fredericton, NB.

PPC Management Services

Looking to work with our search marketing agency, Page Zero Media? We’d love to hear from you. Just fill out our form to get a quote

🙂