By virtue of campaign structure – ideally a structure that is well-categorized, thematic, or “granular” – PPC ads are supposed to be highly relevant to the keyword search performed by a user. In a way, we consider these ads to be inherently personalized, even if we don’t know a great deal about the user. But that’s only a baby step along the way towards the promise of richer...
Understanding your user can help you optimize your Google search ads targeting. Using insights into consumer behavior and unique PPC testing ideas, explore tactics that shed light on the Almighty User to help paid search marketers improve their PPC optimization.
