Every few years, the technology powering paid search creative undergoes a major shift. Advances in computing power have us on the cusp of the next major shift—user-specific customization—but before we cross that threshold, it's important to understand and execute on the basic principles that got us where we are today.
Discover numerous aspects of PPC strategy that can help paid search marketers understand the complex environment of Google Ads, including expert advice for PPC optimization, PPC testing ideas, and more.