Much of the thrust of The Science of PPC – like much of the published literature in our industry – is to provide advice. Tips and tricks, even. “What to do” is generally the stock in trade of marketing-related content. I guess you could consider this week the “What Not to Wear” of digital marketing. To all of you slovenly, shabby, outmoded, career-limiting accounts: your friends...
Dig into all things PPC strategy, from the quirks and complexities of Google Ads to theories and phenomena beyond the world of paid search that can help improve your PPC performance.
