Google’s recent decision to cease reporting on low-impression search queries – a minor nuisance, at first glance – appears to unleash more complexity than one might think. It has certainly produced strong opinions. The long and the short of it is: if, as an advertiser, you were accustomed to a reporting standard that would show you something like 10,000 unique queries (mapped to...
Dig into all things PPC strategy, from the quirks and complexities of Google Ads to theories and phenomena beyond the world of paid search that can help improve your PPC performance.