We fans of “new media,” as it was once called, have, of course, been brave visionaries. Among other things, we have felt – nay, proven – that online advertising is typically far less wasteful than traditional broadcast and print advertising. The more measurable a process is, the less wasteful it’s likely to be. Waste is good business – for some. Just ask Tony...
Dig into all things PPC strategy, from the quirks and complexities of Google Ads to theories and phenomena beyond the world of paid search that can help improve your PPC performance.
