We fans of “new media,” as it was once called, have, of course, been brave visionaries. Among other things, we have felt – nay, proven – that online advertising is typically far less wasteful than traditional broadcast and print advertising. The more measurable a process is, the less wasteful it’s likely to be. Waste is good business – for some. Just ask Tony...
PPC Optimization & Methodology
Effective PPC strategy depends on a strong methodology. From developing a PPC campaign process and building your campaigns to reporting and PPC automation, explore the many aspects of methodology that can help paid search marketers create a strong PPC strategy.
The Science of PPC is coming to a (virtual) bookshelf near you, featuring a collection of all 50 chapters. Sign up to receive your free ebook when it comes out in late 2021.
