The cool but challenging thing about targeted advertising is dealing with all the moving parts. Sometimes, for example, we may do our best to interpret an ad test, but in an environment where our analysis is handicapped by other mistakes that skew the test. Let’s say our targeting is inadvertently too broad. An account manager has bid relatively high on a one-word broad match...
PPC Optimization & Methodology
Effective PPC strategy depends on a strong methodology. From developing a PPC campaign process and building your campaigns to reporting and PPC automation, explore the many aspects of methodology that can help paid search marketers create a strong PPC strategy.
The Science of PPC is coming to a (virtual) bookshelf near you, featuring a collection of all 50 chapters. Sign up to receive your free ebook when it comes out in late 2021.
