The notorious eccentric billionaire Howard Hughes was 6’4” tall. To reassure himself that the details of his empire were sound, he reportedly rose at 4:00 a.m. once a week on Mondays, eating a snack of cold barbecue chicken before poring over detailed accounting records for each of his companies. After a five-hour marathon session, he would return to bed, sleeping much of the day. Hardly any of...
PPC Optimization & Methodology
Effective PPC strategy depends on a strong methodology. From developing a PPC campaign process and building your campaigns to reporting and PPC automation, explore the many aspects of methodology that can help paid search marketers create a strong PPC strategy.
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