Selecting a bid strategy is pretty much the make-or-break Google Ads campaign setting. For novice advertisers, this decision passes by in a whisper of time. Many have no idea as to the nuances of the reign of terror they’ve just unleashed – an environment conducive to massive waste, masquerading as an ad campaign. When pay-per-click search advertising was invented, there was no such thing...
Advanced Paid Search Features
Dig into some of the most powerful advanced paid search features, from new competitive metrics and campaign experiments to hot-ticket automation like Smart Bidding and Dynamic Search Ads.
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