In Part 16, I pointed out that PPC accounts eventually have to expand beyond the low-hanging fruit if they’re going to contribute to further business growth. Part of that effort is to expand to higher-funnel research stage queries, to marginal queries that could be bid lower, and to long tail queries that no human being could rightly expect to discover via research or prediction. There are a...
Advanced Paid Search Features
Dig into some of the most powerful advanced paid search features, from new competitive metrics and campaign experiments to hot-ticket automation like Smart Bidding and Dynamic Search Ads.
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