Note: this series is about ideas. It is not a step-by-step tutorial on how to navigate the ever-changing PPC advertising interfaces. Screen shots are employed selectively to elucidate the subject matter, but figuring out the precise order of implementation steps…that’s up to you. What more important topic is there to discuss under the heading of “The Science of PPC” than the design...
Advanced Paid Search Features
Dig into some of the most powerful advanced paid search features, from new competitive metrics and campaign experiments to hot-ticket automation like Smart Bidding and Dynamic Search Ads.
The Science of PPC is coming to a (virtual) bookshelf near you, featuring a collection of all 50 chapters. Sign up to receive your free ebook when the series concludes in June 2021.Sign Me Up