The days of "bid gaps" and bid jamming are long gone. Today's PPC auction is much more complex, with native features like Google's Smart Bidding designed to automate busywork and eliminate the bid jockeying of the early 2000s. But Smart Bidding is no panacea—take a closer look at Smart Bidding and where human learning ultimately prevails.
Advanced Paid Search Features
Dig into some of the most powerful advanced paid search features, from new competitive metrics and campaign experiments to hot-ticket automation like Smart Bidding and Dynamic Search Ads.
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