We fans of “new media,” as it was once called, have, of course, been brave visionaries. Among other things, we have felt – nay, proven – that online advertising is typically far less wasteful than traditional broadcast and print advertising. The more measurable a process is, the less wasteful it’s likely to be. Waste is good business – for some. Just ask Tony...
Understanding your user can help you optimize your Google search ads targeting. Using insights into consumer behavior and unique PPC testing ideas, explore tactics that shed light on the Almighty User to help paid search marketers improve their PPC optimization.
