CategoryKeywords

PPC Keywords

PPC keyword strategy is the crux of any successful paid search campaign. Get advice for choosing and refining PPC keywords, including keyword match types, bidding hacks, and insights into reporting that can help you optimize your PPC keyword strategy.

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Will a Loss of Google Ads Search Query Reporting Actually Relieve us of Toil?

By Andrew Goodman
In Keywords, Methodology
October 22, 2020

Google’s recent decision to cease reporting on low-impression search queries – a minor nuisance, at first glance – appears to unleash more complexity than one might think. It has certainly produced strong opinions. The long and the short of it is: if, as an advertiser, you were accustomed to a reporting standard that would show you something like 10,000 unique queries (mapped to...

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The Two Things You Must Absolutely Do (or Not Do) to Achieve PPC Success

By Andrew Goodman
In Ad Creative, Keywords
January 23, 2020

“Do or do not. There is no try.” – Yoda Ol’ Yoda dispensed sage advice, but not for the reasons that amuse most observers. The thing that impresses me is that he included both “do” OR “do not”! A contingent mindset will make you more money than a bland how-to anytime. That’s why this 50-part series is not a bland how-to. The...

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Amazon (2) Automation (11) Bidding (17) Cognition (14) Collaboration (6) Landing Pages (5) ML/AI (12) Strategy (37) The Almighty User (20) Workflow (22)

About the Author

Andrew Goodman is Founder & President of Page Zero Media. His accomplishments include writing the first-ever full-length book about Google AdWords, heading up this Google Ads Premier Partner agency, maintaining a string of 48 consecutive speaking engagements at Search Engine Strategies in North America, co-founding a startup called HomeStars, and wearing the dickens out of a lab coat at the SMX Advanced session called Mad Scientists. His active lifestyle requires increasingly elaborate bowls of yogurt. He works from the Toronto office as well as a home office in Fredericton, NB.

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