In what some readers interpreted as a piece of gentle advice to startup founders, Seth Godin recently took issue with the cocky approach to strategy embodied in the remark: “I don’t see how it could fail.” If you haven’t studied various ways that your product could fail to connect with its target market, then you might not have deep enough insight into how difficult the journey is...
PPC Keywords
PPC keyword strategy is the crux of any successful paid search campaign. Get advice for choosing and refining PPC keywords, including keyword match types, bidding hacks, and insights into reporting that can help you optimize your PPC keyword strategy.
The Science of PPC is coming to a (virtual) bookshelf near you, featuring a collection of all 50 chapters. Sign up to receive your free ebook when it comes out in late 2021.
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