PPC platforms offer an amazing array of specific optimization opportunities. Once many details have been optimized, a “mature account” (it can take over five years for an account to reach that stage, especially as the competitive landscape and other circumstances change) might not require as much detailed optimization than during the earlier building and learning phases...
Google Ads Campaign Structure
Get practical advice for how to organize Google Ads and optimize your Google Ads account structure, including mistakes to avoid and metrics to pay attention to (or ignore), as well as expert insights on bid strategies, campaign settings, and more.
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