CategoryCampaigns & Account Structure

Google Ads Campaign Structure

Get practical advice for how to organize Google Ads and optimize your Google Ads account structure, including mistakes to avoid and metrics to pay attention to (or ignore), as well as expert insights on bid strategies, campaign settings, and more.

The Science of PPC is coming to a (virtual) bookshelf near you, featuring a collection of all 50 chapters. Sign up to receive your free ebook when it comes out in late 2021.

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About the Author

Andrew Goodman is Founder & President of Page Zero Media. His accomplishments include writing the first-ever full-length book about Google AdWords, heading up this Google Ads Premier Partner agency, maintaining a string of 48 consecutive speaking engagements at Search Engine Strategies in North America, co-founding a startup called HomeStars, and wearing the dickens out of a lab coat at the SMX Advanced session called Mad Scientists. His active lifestyle requires increasingly elaborate bowls of yogurt. He works from the Toronto office as well as a home office in Fredericton, NB.

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