The PPC world is currently agog with the news that Google is going to stop showing advertisers a large percentage of lower-volume queries in our Search Terms report. (Indeed, they already have.) It seems imperative to address potential responses to this change, so I’ll do so next week. In the meantime, no matter how full or complete our query data remains, negative keywords will continue to be a...
Google Ads Campaign Structure
Get practical advice for how to organize Google Ads and optimize your Google Ads account structure, including mistakes to avoid and metrics to pay attention to (or ignore), as well as expert insights on bid strategies, campaign settings, and more.