Every few years, the technology powering paid search creative undergoes a major shift. Advances in computing power have us on the cusp of the next major shift—user-specific customization—but before we cross that threshold, it's important to understand and execute on the basic principles that got us where we are today.
Andrew Goodman is Founder & President of Page Zero Media. His accomplishments include writing the first-ever full-length book about Google AdWords, heading up this Google Ads Premier Partner agency, maintaining a string of 48 consecutive speaking engagements at Search Engine Strategies in North America, co-founding a startup called HomeStars, and wearing the dickens out of a lab coat at the SMX Advanced session called Mad Scientists. His active lifestyle requires increasingly elaborate bowls of yogurt. He works from the Toronto office as well as a home office in Fredericton, NB.