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Click Fraud: Is Third-Party Detection Software the Answer?

Through LinkedIn, yet another B2B vendor tried to trick me into a “friendly” conversation when all he really wanted was to sell me on the merits of his company’s product: in this case, anti-click-fraud-detection software. It felt a little like an interaction with Snoopy flying a WW2 bomber. Dogs and generals, and sales reps too young to know how obsolete a product has become, are apparently...

Life Beyond GDN: Why Mature Advertisers Should Flee Google’s “Training Wheel” Display Ad Network

One of my favorite childhood books was The Large and Growly Bear. It’s a cute way of learning how a bully boxes himself in and how the rest of us are better off going about our business rather than trying to appease said bully. This bear goes around trying to scare the birds, moles, and rabbits, but they’re too busy catching worms, singing, digging, and jumping to bother being scared. In the end...

Three Clever Ways to Use Google Ad Customizers

By virtue of campaign structure – ideally a structure that is well-categorized, thematic, or “granular” – PPC ads are supposed to be highly relevant to the keyword search performed by a user. In a way, we consider these ads to be inherently personalized, even if we don’t know a great deal about the user. But that’s only a baby step along the way towards the promise of richer personalization...

Three Deceptively Powerful Shopify Reports PPC Marketers Should Know

As any seasoned marketer knows, there are a lot more factors that add up to online business growth than just what’s going on in PPC platforms. Heck, at Page Zero we’ve sunk our teeth into dozens of contributing factors when it comes to client business growth: choosing a domain name; customizing Google Analytics; executing on an email marketing program; selecting a provider of conversion testing...

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About the Author

Andrew Goodman is Founder & President of Page Zero Media. His accomplishments include writing the first-ever full-length book about Google AdWords, heading up this Google Ads Premier Partner agency, maintaining a string of 48 consecutive speaking engagements at Search Engine Strategies in North America, co-founding a startup called HomeStars, and wearing the dickens out of a lab coat at the SMX Advanced session called Mad Scientists. His active lifestyle requires increasingly elaborate bowls of yogurt. He works from the Toronto office as well as a home office in Fredericton, NB.

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