Using ad scheduling as an example, we explore the hypothesis that native Google Ads functionality -- and so-called "manual" optimization -- often do better than overdramatized third-party software. "To automate or not to automate" is not the question, and quite misses the point!
From Google Smart Bidding and ad customizers to campaign experiments and PPC bid management, learn more about the many ways ad automation can help (or hinder) your paid search success.
The Science of PPC is coming to a (virtual) bookshelf near you! Subscribe to receive your free e-book when the series concludes in June 2021.
