“Careful! It’s a setup! A Google Ads setup, that is.” OK, I admit it, I just stuck that part in to help with SEO… Hello PPC’ers, I’ll be delaying my game plan for GDN targeting by at least another week. Some delays and illnesses have pushed back interviews with key experts, including Google product specialists. I have to admit, the economic world has...
This may be one of the shorter columns I bang out on the ol’ Lenovo X1 Carbon. My fingers have been cramping up of late. (So, no proofs, screen shots, product recommendations, or detailed how-to’s. Sometimes, this week included, I’ll mention ideas and leave it to you to learn more.) Last week, I promised a detailed plan for exploiting the Google Display Network...
In Part 16, we talked about how to broaden PPC campaigns beyond the obvious high-intent search inventory. This week, I’ll reopen an age-old conversation: can the Google Display Network perform for your business? I won’t bury the lede. I’ve seen Display perform well—so much so that the ROI on a carefully curated list of Display placements is comparable to Search...
PPC platforms offer an amazing array of specific optimization opportunities. Once many details have been optimized, a “mature account” (it can take over five years for an account to reach that stage, especially as the competitive landscape and other circumstances change) might not require as much detailed optimization than during the earlier building and learning phases...
“… The end goal, as always, is to find a string that, when tugged, rings a clarion bell that draws physicists toward something new. As Einstein reportedly said, if you know how it’s going to turn out, it’s not science, it’s engineering.” – Daniel J. Levitin, A Field Guide to Lies: Critical Thinking in the Information Age Extreme relevance...
Andrew Goodman is Founder & President of Page Zero Media. His accomplishments include writing the first-ever full-length book about Google AdWords, heading up this Google Ads Premier Partner agency, maintaining a string of 48 consecutive speaking engagements at Search Engine Strategies in North America, co-founding a startup called HomeStars, and wearing the dickens out of a lab coat at the SMX Advanced session called Mad Scientists. His active lifestyle requires increasingly elaborate bowls of yogurt. He works from the Toronto office as well as a home office in Fredericton, NB.