What counts as science? It’s certainly not for me to say. I’m neither a historian of science, nor a metaphysician, nor any type of arbiter of what counts as “scientific”. I did pretty well in high school, but. I abandoned the computer club (despite getting good, easy grades in Computer Science) because I didn’t have the requisite level of interest level in programming. At...
Search Engine Advertising: A Brief History
Keyword advertising is now in its 20’s. Some brief history. A lab is born The first company of significance to ever offer keyword-targeted ads appearing near Web search results was a search engine called Open Text, in 1996. In 1999, a leading search engine – AltaVista – did the same amid predictions that their greed would drive them out of business. (It wasn’t advertising, but rather...
Why “The Science of PPC”? Why 50 Parts?
In the many friendly sales conversations I’ve had with prospects over the years, I’ve occasionally been asked to cite three things that make our agency stand out from others. In my mind, I’m thinking: “Three? How about fifty? How long do you have?” And now, I’ve just said that out loud. It’s put-up-or-shut-up time. So, how do real pros stand out from the...
