We fans of “new media,” as it was once called, have, of course, been brave visionaries. Among other things, we have felt – nay, proven – that online advertising is typically far less wasteful than traditional broadcast and print advertising. The more measurable a process is, the less wasteful it’s likely to be. Waste is good business – for some. Just ask Tony Soprano. As the...
Prerequisites for Effective Smart Bidding in PPC
The days of "bid gaps" and bid jamming are long gone. Today's PPC auction is much more complex, with native features like Google's Smart Bidding designed to automate busywork and eliminate the bid jockeying of the early 2000s. But Smart Bidding is no panacea—take a closer look at Smart Bidding and where human learning ultimately prevails.
